Food Marketing & Agri-Innovationhttp://hdl.handle.net/11019/232024-03-28T17:24:36Z2024-03-28T17:24:36ZIs a scientific career in agri-food considered viable for girls in secondary school?Hyland, JohnBoyle, CatrionaFerguson, Eimearhttp://hdl.handle.net/11019/34102023-12-08T03:11:31Z2023-12-01T00:00:00ZIs a scientific career in agri-food considered viable for girls in secondary school?
Hyland, John; Boyle, Catriona; Ferguson, Eimear
The Festival of Farming and Food 2022 was organised by Teagasc as part of Science Week. A key finding from the previous year’s evaluation of the event was that girls viewed science as a male-dominated career. Therefore, the 2022 festival was partially evaluated through a focus group (eight participants) with Transition Year (TY) students from an all-girls school who attended the Climate and Farming event at Teagasc Moorepark. The focus group with the TY students also served to investigate perceptions of girls towards science as a career path.
conference poster
2023-12-01T00:00:00ZSustainable and healthy food consumption in Europe: an analysis of consumer purchase patterns, motivations and barriers towards foods from SFSCsHyland, JohnHenchion, MaeveOlomo, OluwayemisiAttard, JenniferGaffey, Jameshttp://hdl.handle.net/11019/34042023-11-30T03:16:49Z2023-01-01T00:00:00ZSustainable and healthy food consumption in Europe: an analysis of consumer purchase patterns, motivations and barriers towards foods from SFSCs
Hyland, John; Henchion, Maeve; Olomo, Oluwayemisi; Attard, Jennifer; Gaffey, James
The aim of this paper is to better understand European consumers’ behaviour in relation to Short Food Supply Chains (SFSCs), so as to provide insights to support their development as part of a sustainable food system.. Specifically, it aims to analyse consumer purchase patterns, motivations and perceived barriers, and to identify patterns of behaviour amongst different consumer groups.
An online consumer survey was conducted in 12 European countries (n=2,419). Quantitative data analysis, including Principal Component Analysis (PCA) and cluster analysis, was undertaken using SPSS.
Four consumer clusters are named according to their behavioural stage in terms of SFSC engagement; Unaware Unengaged, Aware Unengaged, Motivationally Engaged, and Executively Engaged. Unaware Unengaged and Aware Unengaged are in the non-engagement phase of behaviour. Motivationally Engaged are motivationally activated to engage in the behaviour but fail to do so consistently. Executively Engaged is the fully engaged cluster, being motivated to act and purchasing local food on a frequent basis. The results show an interesting interplay between motivations and barriers, i.e. higher scores for motivations and lower scores for barriers do not necessarily translate into higher purchase frequency.
The research gleans insights into the contextual factors that may inhibit SFSC purchases in different consumer segments. It offers practical implications for policymakers and others seeking to develop SFSCs as part of a sustainable food system.
peer-reviewed
2023-01-01T00:00:00ZAn evaluation of the Irish Science Week Festival of Farming and FoodHyland, JohnBoyle, Catrionahttp://hdl.handle.net/11019/33612023-12-07T10:00:55Z2023-01-01T00:00:00ZAn evaluation of the Irish Science Week Festival of Farming and Food
Hyland, John; Boyle, Catriona
The aim of the study was to evaluate the Festival of Farming and Food and its effectiveness of engagement with the general public as well as secondary school students.
poster
2023-01-01T00:00:00ZExploring the relationship between mastitis risk perceptions and farmers’ readiness to engage in milk recordingRegan, ÁineClifford, SeánBurrell, Alison M.G.Balaine, LorraineDillon, Emmahttp://hdl.handle.net/11019/31902023-08-30T04:24:02Z2021-08-31T00:00:00ZExploring the relationship between mastitis risk perceptions and farmers’ readiness to engage in milk recording
Regan, Áine; Clifford, Seán; Burrell, Alison M.G.; Balaine, Lorraine; Dillon, Emma
The need to move towards Selective Dry Cow Therapy (SDCT) has become increasingly pertinent as a means to reduce the use of antibiotics in the dairy sector. With the EU 2022 ban on prophylactic antibiotics at drying off, practices on some farms will need to drastically change. In Ireland, one particular challenge to the sector-wide transition to SDCT is the lack of widespread uptake of milk recording across dairy farms, a decision support tool which can support mastitis control and help identify cows to select for SDCT. The current study examined readiness to engage in milk recording amongst Irish dairy farmers, and specifically investigated the role of mastitis risk perceptions in shaping farmers’ readiness. The study explores the multifaceted nature of risk perception as a construct shaping farmers’ attitudes. An online survey was carried out with 197 Irish dairy farmers exploring their attitudes towards mastitis and milk recording. A cluster analysis classified farmers according to their mastitis risk perceptions, with 3 segments identified with differing risk perception profiles. Elevated mastitis risk perceptions were linked to an increased readiness to milk record. However, this relationship was not universal across all farmers. One segment of farmers in the current study maintain low mastitis risk perceptions and remain unmotivated to engage in milk recording. The study concludes that targeted risk communication strategies related to mastitis and milk recording are needed to encourage the move towards SDCT and reduced AMR. Results suggest that the types of risk communication strategies – message framing and two-way risk communication – should reflect farmers’ types of mastitis risk perceptions to have the most effective impact on milk recording uptake.
peer-reviewed
2021-08-31T00:00:00Z