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Please use this identifier to cite or link to this item: http://hdl.handle.net/11019/109

Title: Regional images and the promotion of quality food products
Authors: McIntyre, Bridin
Henchion, Maeve
Pitts, Eamonn
Keywords: Regional Foods
Consumer studies
Food promotion
Food marketing
Issue Date: Feb-2001
Publisher: Teagasc
Citation: Regional images and the promotion of quality food products. The National Food Centre Research Report No. 24. Bridín McIntyre et al. Dublin; Teagasc, 2001. ISBN 1841701513
Series/Report no.: The National Food Centre Research Report;No. 24
Abstract: This research was undertaken as part of the RIPPLE (Regional images and the promotion of quality products and services in the lagging regions of the European Union) project, funded within the FAIR Programme (1994-1999). The project objective was to assist public and private institutions develop strategies, policies and structures to aid the successful marketing of quality products in the lagging regions of the EU. The project also sought to provide consumer perspectives on the issue of regional quality products using survey research.
Description: End of Project Report
URI: http://hdl.handle.net/11019/109
ISBN: 1841701513
Appears in Collections:REDP End of Project Reports
Food Marketing & Agri-Innovation

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