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Please use this identifier to cite or link to this item: http://hdl.handle.net/11019/157

Title: An assessment of the Irish speciality food enterprises’ use of the internet as a marketing tool
Authors: Canavan, Orla
Henchion, Maeve
O'Reilly, Seamus
Keywords: Speciality foods
Marketing
Internet
Food enterprise
Business marketing
Marketing tools
Issue Date: Apr-2005
Publisher: Teagasc
Citation: An assessment of the Irish speciality food enterprises’ use of the internet as a marketing tool. The National Food Centre Research Report No. 72. Orla Canavan et al. Dublin; Teagasc, 2005. ISBN 1841704059
Series/Report no.: The National Food Centre Research Report;No. 72
Abstract: This study set out to explore the role of the Internet as a marketing tool for Irish speciality food producers and to research on-line speciality food sales as a business opportunity. The project achieved this through a combination of consumer focus groups, a producer web audit, producer depth interviews and an e-mailed on-line producer survey. Irish consumers acknowledged potential for on-line sales of Irish speciality food products to export and gift markets; however they could not see significant advantages for on-line sales in the domestic market. Experience with the product (and consequent importance of the purchase experience), the high delivery cost of an already premium priced product and difficulties associated with receipt of deliveries were identified as the main reasons for not purchasing on-line.
Description: End of Project Report
URI: http://hdl.handle.net/11019/157
ISBN: 1841704059
Appears in Collections:Food Marketing & Agri-Innovation

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