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Please use this identifier to cite or link to this item: http://hdl.handle.net/11019/201

Title: Food-related lifestyle (frl) segments and the speciality foods market in Great Britain
Authors: Cowan, Cathal
Wycherley, Aoife
McCarthy, Mary
Keywords: Speciality foods
Consumer studies
Issue Date: Jun-2008
Publisher: Teagasc
Citation: Food-related lifestyle (frl) segments and the speciality foods market in Great Britain. The National Food Centre Research Report No. 94. Cathal Cowan et al. Dublin; Teagasc, 2008. ISBN 1841705118
Series/Report no.: The National Food Centre Research Report;No. 94
Abstract: This report deals with the speciality food orientation of British consumers. Two approaches to segmentation were taken which were related to two project objectives. Firstly, to understand the degree to which food-related lifestyle (FRL) segments identified in Great Britain in 2003 (Buckley et al., 2003) are speciality orientated and secondly, to segment British consumers based on their speciality food orientation. This study provides an insight into what motivates individuals to purchase speciality foods.
Description: End of Project Report
URI: http://hdl.handle.net/11019/201
ISBN: 1841705118
Appears in Collections:REDP End of Project Reports
Food Marketing & Agri-Innovation

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