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Please use this identifier to cite or link to this item: http://hdl.handle.net/11019/209

Title: New product development opportunities for Irish companies in the British cheese market
Authors: Cowan, Cathal
Downey, Gerard
Keywords: Cheese
Market research
Consumer studies
Cheese products
Issue Date: Nov-2008
Publisher: Teagasc
Citation: New product development opportunities for Irish companies in the British cheese market. The National Food Centre Research Report No. 97. Cathal Cowan and Gerard Downey. Dublin; Teagasc, 2008. ISBN 1841705314
Series/Report no.: The National Food Centre Research Report;No. 97
Abstract: The primary objective of this research was to identify innovative cheese concepts appropriate for UK consumers and suitable for Irish industry to manufacture. It also aimed to identify personal, situational and market factors that influence consumers when purchasing cheese. This research study used existing market literature, in-depth interviews and consumer focus groups.
Description: End of Project Report
URI: http://hdl.handle.net/11019/209
ISBN: 1841705314
Appears in Collections:REDP End of Project Reports
Food Marketing & Agri-Innovation
Food Chemistry & Technology
Food Programme End of Project Reports

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