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Food Marketing & Agri-Innovation : [43]

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The Food Marketing Research Unit’s (FMRU) main role is to contribute to the improved strategic marketing performance of the Irish agri-food sector by addressing the need for more future-oriented consumer and market insights. Developing capabilities and use of best practices and technologies is critical to increasing employment, income, and profi tability. Through national and EU funding, Teagasc examines innovation at farm and firm level.


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