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Please use this identifier to cite or link to this item:
http://hdl.handle.net/11019/862
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| Title: | New Product Development Opportunities for Irish Companies in the British Cheese Market |
| Authors: | Cowan, Cathal
Downey, Gerard |
| Keywords: | Cheese
Product Development
Consumer behaviour
Market research |
| Issue Date: | 1-Nov-2008 |
| Publisher: | Teagasc |
| Citation: | Cowan, C., New Product Development Opportunities for Irish Companies in the British Cheese Market, Ashtown Food Research Centre Research Report No. 97, Teagasc, 2008. |
| Series/Report no.: | Ashtown Food Research Centre Research Report;97 |
| Abstract: | The primary objective of this research was to identify innovative cheese concepts appropriate for UK consumers and suitable for Irish industry to manufacture. It also aimed to identify personal, situational and market factors that influence consumers when purchasing cheese. This research study used existing market literature, in-depth interviews and consumer focus groups. |
| Description: | End of project report |
| URI: | http://hdl.handle.net/11019/862 |
| ISBN: | 1841705314 |
| Appears in Collections: | REDP End of Project Reports
Food Marketing & Agri-Innovation
Food Chemistry & Technology
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