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New Product Development Opportunities for Irish Companies in the British Cheese Market

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Keywords
Market research, Cheese, Product Development, Consumer behaviour
Date
01/11/2008
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Food Chemistry & Technology
Food Marketing & Agri-Innovation
REDP End of Project Reports
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eopr-5454.pdf
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URI
http://hdl.handle.net/11019/862
Citation
Cowan, C., New Product Development Opportunities for Irish Companies in the British Cheese Market, Ashtown Food Research Centre Research Report No. 97, Teagasc, 2008.
Abstract
The primary objective of this research was to identify innovative cheese concepts appropriate for UK consumers and suitable for Irish industry to manufacture. It also aimed to identify personal, situational and market factors that influence consumers when purchasing cheese. This research study used existing market literature, in-depth interviews and consumer focus groups.
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