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Regional images and the promotion of quality food products

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Keywords
Regional Foods, Consumer studies, Food promotion, Food marketing
Date
2001-02
Collections
Food Marketing & Agri-Innovation
REDP End of Project Reports
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Report 24.pdf
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URI
http://hdl.handle.net/11019/109
Citation
Regional images and the promotion of quality food products. The National Food Centre Research Report No. 24. Bridín McIntyre et al. Dublin; Teagasc, 2001. ISBN 1841701513
Abstract
This research was undertaken as part of the RIPPLE (Regional images and the promotion of quality products and services in the lagging regions of the European Union) project, funded within the FAIR Programme (1994-1999). The project objective was to assist public and private institutions develop strategies, policies and structures to aid the successful marketing of quality products in the lagging regions of the EU. The project also sought to provide consumer perspectives on the issue of regional quality products using survey research.
Funder
European Commission
Grant Number
CT96 1827,
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