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New product development opportunities for Irish companies in the British cheese market

Cowan, Cathal
; 
Downey, Gerard
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Keywords
Cheese, Market research, Consumer studies, Cheese products
Date
2008-11
Collections
Food Marketing & Agri-Innovation
Food Chemistry & Technology
Food Programme End of Project Reports
REDP End of Project Reports
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Report 97.pdf
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URI
http://hdl.handle.net/11019/209
Citation
New product development opportunities for Irish companies in the British cheese market. The National Food Centre Research Report No. 97. Cathal Cowan and Gerard Downey. Dublin; Teagasc, 2008. ISBN 1841705314
Abstract
The primary objective of this research was to identify innovative cheese concepts appropriate for UK consumers and suitable for Irish industry to manufacture. It also aimed to identify personal, situational and market factors that influence consumers when purchasing cheese. This research study used existing market literature, in-depth interviews and consumer focus groups.
Funder
Irish Dairy Levy Research Trust
Grant Number
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