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Key factors influencing economic relationships and communication in European agri-food chains

Henchion, Maeve
; 
McIntyre, Bridin
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Keywords
Agri-food chain, Business-to-business communication
Date
01/09/2008
Collections
Food Marketing & Agri-Innovation
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http://hdl.handle.net/11019/831
 http://www.teagasc.ie/publications/view_publication.aspx?PublicationID=619
Citation
Henchion, M., McIntyre, B., Key factors influencing economic relationships and communication in European agri-food chains, Research Report No. 99, Teagasc, 2008.
Abstract
This report reflects the Irish contribution to an EU-funded project which aimed to: clarify the relevance of business-to-business relationships and communication in European agri-food chains, and identify the economic, social and cultural factors that influence agri-food chain relationships and business-to-business communication. Such research was expected to be of use to companies seeking to develop more sustainable business relationships.The project considered meat and cereal commodities in six EU countries. In total thirteen agri-food chains were examined: five pig-to-pigmeat chains, three cattle-to-beef chains, two barley-to-beer chains and three cereals-to-bakery product chains. The pig-to-pigmeat and cattle-to-beef chains were examined in Ireland.
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