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Food-related lifestyle (frl) segments and the speciality foods market in Great Britain

Cowan, Cathal
; 
Wycherley, Aoife
; 
McCarthy, Mary
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Keywords
Speciality foods, Consumer studies
Date
2008-06
Collections
Food Marketing & Agri-Innovation
REDP End of Project Reports
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Report 94.pdf
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URI
http://hdl.handle.net/11019/201
Citation
Food-related lifestyle (frl) segments and the speciality foods market in Great Britain. The National Food Centre Research Report No. 94. Cathal Cowan et al. Dublin; Teagasc, 2008. ISBN 1841705118
Abstract
This report deals with the speciality food orientation of British consumers. Two approaches to segmentation were taken which were related to two project objectives. Firstly, to understand the degree to which food-related lifestyle (FRL) segments identified in Great Britain in 2003 (Buckley et al., 2003) are speciality orientated and secondly, to segment British consumers based on their speciality food orientation. This study provides an insight into what motivates individuals to purchase speciality foods.
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