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    Regional images and the promotion of quality food products

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    Author
    McIntyre, Bridin
    Henchion, Maeve cc
    Pitts, Eamonn
    Keyword
    Regional Foods
    Consumer studies
    Food promotion
    Food marketing
    Date
    2001-02
    
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    URI
    http://hdl.handle.net/11019/109
    Citation
    Regional images and the promotion of quality food products. The National Food Centre Research Report No. 24. Bridín McIntyre et al. Dublin; Teagasc, 2001. ISBN 1841701513
    Abstract
    This research was undertaken as part of the RIPPLE (Regional images and the promotion of quality products and services in the lagging regions of the European Union) project, funded within the FAIR Programme (1994-1999). The project objective was to assist public and private institutions develop strategies, policies and structures to aid the successful marketing of quality products in the lagging regions of the EU. The project also sought to provide consumer perspectives on the issue of regional quality products using survey research.
    Funder
    European Commission
    Grant Number
    CT96 1827,
    Collections
    REDP End of Project Reports
    Food Marketing & Agri-Innovation
    Food Marketing & Agri-Innovation
    Food Marketing & Agri-Innovation

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