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dc.contributor.authorMcDonagh, Perpetua*
dc.contributor.authorCommins, Patrick*
dc.date.accessioned2017-08-09T09:32:46Z
dc.date.available2017-08-09T09:32:46Z
dc.date.issued2000-11-01
dc.identifier.citationMcDonagh, P., Commins, P.The Promotion and Marketing of Qulaity Products from Disadvantaged Rual Areas, End of Project reports, Teagasc, 2000.en_GB
dc.identifier.urihttp://hdl.handle.net/11019/1318
dc.descriptionEnd of Project Reporten_GB
dc.descriptionThis report is based on work undertaken as part of a collaborative research project involving a number of European centres, under the EU’s FAIR programme (FAIR 3-CT96-1827), and directed by Professor Brian Ilbery at the Department of Geography, University of Coventry, UK.
dc.description.abstractThe present study was part of a project co-funded under the EU’s Fifth Framework Programme. The project was concerned with 12 ‘lagging rural regions’ in six countries of the EU and, specifically, with the strategies, structure and policies used to support the successful marketing and promotion of quality products and services in these regions. Its aims were: – to identify current marketing strategies and promotional activities among small and medium enterprises (SMEs) with special reference to the use of regional imagery in marketing quality products and services; – to explore consumer perceptions in relation to the purchase of quality products and services from specific lagging regions; – to identify the strategies and practices of the main institutional structures (e.g., local authorities, development agencies, marketing organisations) in supporting the marketing of quality products and services; – to bring forward ideas for the future development of regional quality products and services.en_GB
dc.description.sponsorshipEuropean Unionen_GB
dc.language.isoenen_GB
dc.publisherTeagascen_GB
dc.relation.ispartofseriesEnd of Project Reports;
dc.subjectsmall and medium enterprises (SMEs)en_GB
dc.subjectMarketingen_GB
dc.subjectProduct qualityen_GB
dc.subjectSpeciality foodsen_GB
dc.subjectConsumer behaviouren_GB
dc.subjectSupport agenciesen_GB
dc.subjectPolicyen_GB
dc.titleThe Promotion and Marketing of Qulaity Products from Disadvantaged Rual Areas.en_GB
dc.typeTechnical Reporten_GB
dc.identifier.rmis4485
refterms.dateFOA2018-01-12T08:44:17Z


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