Food choice and consumer concerns about animal welfare in Ireland

Abstract

Consumer concerns about farm animal welfare and the impact of these concerns on food choice in Ireland were investigated. The aim was to identify and analyse the nature and level of consumer concern. The qualitative and quantitative studies demonstrated that although consumers are concerned about farm animal welfare, this concern is not a priority in food choice. Consumers use animal welfare as an indicator of other product attributes such as food safety, quality and healthiness, which they usually perceive as more important. Consequently, consumers equate good animal welfare standards with good food standards.