Managing new food product development.

Abstract

The future success of the Irish food industry depends on the ability of companies to develop new skills in a rapidly changing market environment. One such skill is the management of new product development. This report illustrates the impact that training in the product development process had on a range of small to medium enterprises. Training was delivered as a series of interactive workshops covering the key stages of the new product development process. Each company also received up to 7 days consultancy support to facilitate implementation of the learning.