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dc.contributor.authorCanavan, Orla
dc.contributor.authorHenchion, Maeve
dc.contributor.authorO'Reilly, Seamus
dc.date.accessioned2012-09-11T15:52:43Z
dc.date.available2012-09-11T15:52:43Z
dc.date.issued2005-04
dc.identifier.citationAn assessment of the Irish speciality food enterprises’ use of the internet as a marketing tool. The National Food Centre Research Report No. 72. Orla Canavan et al. Dublin; Teagasc, 2005. ISBN 1841704059en_GB
dc.identifier.isbn1841704059
dc.identifier.urihttp://hdl.handle.net/11019/157
dc.descriptionEnd of Project Reporten_GB
dc.description.abstractThis study set out to explore the role of the Internet as a marketing tool for Irish speciality food producers and to research on-line speciality food sales as a business opportunity. The project achieved this through a combination of consumer focus groups, a producer web audit, producer depth interviews and an e-mailed on-line producer survey. Irish consumers acknowledged potential for on-line sales of Irish speciality food products to export and gift markets; however they could not see significant advantages for on-line sales in the domestic market. Experience with the product (and consequent importance of the purchase experience), the high delivery cost of an already premium priced product and difficulties associated with receipt of deliveries were identified as the main reasons for not purchasing on-line.en_GB
dc.language.isoenen_GB
dc.publisherTeagascen_GB
dc.relation.ispartofseriesThe National Food Centre Research Report;No. 72
dc.subjectSpeciality foodsen_GB
dc.subjectMarketingen_GB
dc.subjectInterneten_GB
dc.subjectFood enterpriseen_GB
dc.subjectBusiness marketingen_GB
dc.subjectMarketing toolsen_GB
dc.titleAn assessment of the Irish speciality food enterprises’ use of the internet as a marketing toolen_GB
dc.typeTechnical Reporten_GB
dc.identifier.rmis5093
refterms.dateFOA2018-01-12T07:32:35Z


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