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    Food-related lifestyle (frl) segments and the speciality foods market in Great Britain

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    Author
    Cowan, Cathal
    Wycherley, Aoife
    McCarthy, Mary
    Keyword
    Speciality foods
    Consumer studies
    Date
    2008-06
    
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    URI
    http://hdl.handle.net/11019/201
    Citation
    Food-related lifestyle (frl) segments and the speciality foods market in Great Britain. The National Food Centre Research Report No. 94. Cathal Cowan et al. Dublin; Teagasc, 2008. ISBN 1841705118
    Abstract
    This report deals with the speciality food orientation of British consumers. Two approaches to segmentation were taken which were related to two project objectives. Firstly, to understand the degree to which food-related lifestyle (FRL) segments identified in Great Britain in 2003 (Buckley et al., 2003) are speciality orientated and secondly, to segment British consumers based on their speciality food orientation. This study provides an insight into what motivates individuals to purchase speciality foods.
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