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    New product development opportunities for Irish companies in the British cheese market

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    Author
    Cowan, Cathal
    Downey, Gerard
    Keyword
    Cheese
    Market research
    Consumer studies
    Cheese products
    Date
    2008-11
    
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    URI
    http://hdl.handle.net/11019/209
    Citation
    New product development opportunities for Irish companies in the British cheese market. The National Food Centre Research Report No. 97. Cathal Cowan and Gerard Downey. Dublin; Teagasc, 2008. ISBN 1841705314
    Abstract
    The primary objective of this research was to identify innovative cheese concepts appropriate for UK consumers and suitable for Irish industry to manufacture. It also aimed to identify personal, situational and market factors that influence consumers when purchasing cheese. This research study used existing market literature, in-depth interviews and consumer focus groups.
    Funder
    Irish Dairy Levy Research Trust
    Collections
    Food Marketing & Agri-Innovation
    Food Marketing & Agri-Innovation
    Food Marketing & Agri-Innovation
    Food Marketing & Agri-Innovation
    Food Chemistry & Technology
    Food Programme End of Project Reports
    REDP End of Project Reports

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