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    Complexity and conundrums. Citizens’ evaluations of potentially contentious novel food technologies using a deliberative discourse approach

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    Appetite Complexity Conundrums ...
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    Author
    Greehy, Grainne M.
    McCarthy, Mary
    Henchion, Maeve cc
    Dillon, Emma
    McCarthy, Sinead N.
    Keyword
    Novel food technologies
    Citizen acceptance
    Attitude formation
    Risk communication
    Deliberative discourse
    Thematic analysis
    Date
    12/07/2013
    
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    URI
    http://hdl.handle.net/11019/439
    Citation
    Gráinne M. Greehy, Mary B. McCarthy, Maeve M. Henchion, Emma J. Dillon, Sinéad N. McCarthy. Complexity and conundrums. Citizens’ evaluations of potentially contentious novel food technologies using a deliberative discourse approach. Appetite, 2013, 70, 37-46. DOI: 10.1016/j.appet.2013.06.083.
    Abstract
    This research considers the processes involved in the formation of attitudes by citizens on potentially contentious novel food technologies (NFTs). Observations of one-to-one deliberative discourses between food scientists and citizens, during which they discussed these technologies, form the basis of this enquiry. This approach enables an exploration of how individuals construct meaning around as well as interpret information about the technologies. Thematic analysis identifies key features that provide the frameworks for citizens’ evaluations. How individuals make sense of these technologies is shaped by their beliefs, values and personal characteristics; their perceptions of power and control over the development and sale of NFT related products; and, the extent to which these products are relevant to their personal lives. Internal negotiations between these influences are evident, and evaluations are based on the relative importance of each influence to the individual. Internal conflicts and tensions are associated with citizens’ evolving evaluative processes, which may in turn present as attitude ambivalence and instability. Many challenges are linked with engaging with the general public about these technologies, as levels of knowledge, understanding and interest vary.
    Funder
    Department of Agriculture, Food and the Marine, Ireland
    ae974a485f413a2113503eed53cd6c53
    http://dx.doi.org/10.1016/j.appet.2013.06.083
    Scopus Count
    Collections
    Agricultural Economics
    Food Marketing & Agri-Innovation
    Food Marketing & Agri-Innovation
    Food Marketing & Agri-Innovation

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