Browsing REDP End of Project Reports by Author "McCarthy, Mary"
Food-related lifestyle (frl) segments and the speciality foods market in Great BritainCowan, Cathal; Wycherley, Aoife; McCarthy, Mary (Teagasc, 2008-06)This report deals with the speciality food orientation of British consumers. Two approaches to segmentation were taken which were related to two project objectives. Firstly, to understand the degree to which food-related lifestyle (FRL) segments identified in Great Britain in 2003 (Buckley et al., 2003) are speciality orientated and secondly, to segment British consumers based on their speciality food orientation. This study provides an insight into what motivates individuals to purchase speciality foods.
Irish consumers' willingness to pay for safe beefCowan, Cathal; Riordan, Nicola; McCarthy, Mary (Teagasc, 2000-09)Five hundred Irish consumers were asked about their willingness to pay for safe beef. Their concerns for the safety of food, their level of knowledge of safe food practices and awareness of food poisoning agents were also ascertained.