Browsing REDP End of Project Reports by Funder "Teagasc Walsh Fellowship Programme"
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An Assessment of the Irish Speciality Food Enterprises’ use of the Internet as a Marketing ToolThis study set out to explore the role of the Internet as a marketing tool for Irish speciality food producers and to research on-line speciality food sales as a business opportunity. The project achieved this through a combination of consumer focus groups, a producer web audit, producer depth interviews and an e-mailed on-line producer survey. Irish consumers acknowledged potential for on-line sales of Irish speciality food products to export and gift markets; however they could not see significant advantages for on-line sales in the domestic market. Experience with the product (and consequent importance of the purchase experience), the high delivery cost of an already premium priced product and difficulties associated with receipt of deliveries were identified as the main reasons for not purchasing on-line.
Contested Ruralities: Housing in the Irish CountrysideThe purpose of the study is to examine housing in the Irish countryside. Housing in the countryside has become an increasingly contested issue in Ireland due to processes of rural change. The realm of debate is around issues such as who has the right to live in the countryside and how traditional settlement patterns can be sustained into the future. The debate, which has many contributors from politics, media and interest groups, has suffered from a lack of large-scale empirical research. The release of a combination of data from the 2002 Census of Population (house type with type sewerage facility used) has allowed this research to establish the spatial extent of single rural dwellings, the most contested and least known about element of living in the Irish countryside. Using this data in conjunction with the study of local level housing processes, a greater understanding of rural housing in Ireland has been established.
Factors Shaping Expenditure on Food-Away-from-Home in Irish and UK HouseholdsFactors influencing consumer spending in two sectors of the food-away-from-home (FAFH) market (quick-service e.g. takeaways, and full-service e.g. restaurants) were analysed using national household expenditure survey data. Different variables affect expenditure in the two sectors in different ways. Income has a greater effect on expenditure in the full-service sector than in the quick-service sector. Similarly households that are health-conscious indicate a greater preference for full-service meals while households which place more value on time (and therefore are more convenience-oriented) indicate a greater preference for quick-service. Households of a higher social class and those with higher education levels also appear to favour full-service expenditure. In addition, younger, urbanised households favour quickservice meal options. The results emphasise the merits of analysing different sectors within the FAFH market separately.
Second generation GM foods: perspectives on likely future acceptance by Irish consumersTwo hypothetical second-generation genetically-modified (GM) products, a yogurt and a dairy spread, were evaluated by consumers. Second-generation GM food products offer specific consumer benefits - in the case of this study, health benefits.