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Framing the Circular Bioeconomy in Ireland’s Broadsheet Media, 2004–2019
Kelleher, Luke Henchion, Maeve O’Neill, Eoin
Kelleher, Luke
Henchion, Maeve
O’Neill, Eoin
Date
2021-4-6
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Kelleher, L., Henchion, M. and O’Neill, E. Framing the circular bioeconomy in Ireland’s broadsheet media, 2004–2019. Environmental Communication, 2021, 15(5), pp.678-698.https://doi.org/10.1080/17524032.2021.1889632
Abstract
The development of the circular bioeconomy is perceived as important in the transition to a low-carbon economy. Its success depends on systemic changes involving all societal actors with public perception being of central significance. Using content analysis, this paper explores the framing of the circular bioeconomy in the Irish broadsheet media during the period 2004–2019. The results indicate that the development of the circular bioeconomy in Ireland has been framed in largely informational terms. The paper concludes that Irish broadsheet media coverage should widen in scope to reflect the multi-sectoral nature of the circular bioeconomy and be more critically incisive in its approach. It argues that the media should also be less uncritical in its acceptance of the top-down discourse on the circular bioeconomy economy that has been presented by government and industry.