Cowan, CathalDowney, Gerard2015-09-082015-09-0801/11/2008Cowan, C., New Product Development Opportunities for Irish Companies in the British Cheese Market, Ashtown Food Research Centre Research Report No. 97, Teagasc, 2008.1841705314http://hdl.handle.net/11019/862End of project reportThe primary objective of this research was to identify innovative cheese concepts appropriate for UK consumers and suitable for Irish industry to manufacture. It also aimed to identify personal, situational and market factors that influence consumers when purchasing cheese. This research study used existing market literature, in-depth interviews and consumer focus groups.enMarket researchCheeseProduct DevelopmentConsumer behaviourTechnical Report5454